A's Hair Blog

It’s not that difficult to build your clientele in one month. I will share a tip that helped me go from 0 clients to 50 clients in just one month! Yes, it is possible even in today’s economy.

By now you are probably wondering how can I get clients to run to my chair for hair services.  Well, imagine,  a slow day.  No clients.  You are doing absolutely nothing besides playing around with your own hair or your co-workers’ hair.  Here’s how to get clients to sit in your chair for service plus bring their friends along.

Hair Braiders Marketing Tip #1 – “2 for the price of 1.”   This marketing tip is a tip that anyone can use to build their Hair Braiding business.  You don’t have to invest any money, just time, a little hard work, and dedication.  You must be willing to give your clients a FREE  service or a DISCOUNT that has value to them.  Once they receive what they are looking for, guaranteed, they will become loyal clients and refer others to you.

Let me share a story about myself and how I know that this marketing tip works.  I am from New York City. When I moved to Florida,  I didn’t know anyone.  I had zero (0) clients!   At that time we didn’t have social media.  Only flyers, business cards, and word of mouth.  I didn’t have advertising dollars, so I had to figure out how to get clients through the door without spending a dime.   Here’s what I did to build my clientele from 0 to 20 in just a few weeks! In 3 months I had over 50 steady clients!

 MARKETING TIP #1. On my slow days in the salon, which were Tuesday & Wednesday, I offered a 2 for 1 Special.

What that means is that I worked on 2 clients’ hair for the price of 1.  If the hairstyle costs $100, then one person could pay the entire price and treat their friend to a FREE style, or they could split the cost, half and half making the cost of the service $50 for each person.

I offered this special 2 for the price of 1  every week for about 3 months.  It was hard work.  I gave quality service.  My clients were happy and continued to return bringing along a friend to get the 2-for-1 special.  *Please note, that a client could not return with the same person who received hair services previously.  They could only bring along a NEW CLIENT.

The purpose of this campaign was NOT MONEY!  It was to BUILD A CLIENTELE.  This marketing campaign was a win for me.  I gained new clients every week.  It was also a win for my client because they got their hair done at 1/2 price.

If you would like to learn more about how to run this 2-for-1 special to build more clients, leave a message or comment,  I would be happy to help you!:-)